Pinterest is the #2 overall source of all social media traffic to Shopify stores.The average order value of sales coming from Pinterest is $50 – higher than any other major social platform.1 out of 2 users have made a purchase after seeing a Promoted Pin.Īs you can see, Pinterest is a great way to reach mobile users with your products, especially in niches such as fashion, beauty, and lifestyle, millennials are a key target audience.Promoted content also has a high success rate on the platform, making paid campaigns worth the ad spend.Īnd for Shopify store owners the stats just keep getting better:.Around 1 out of every 2 US millennials uses Pinterest,.More than 200 million people use Pinterest every month, increasing 40% over last year,.Pinterest has great market demographics for ecommerce: This makes Pinterest a valuable additional sales channel by allowing users to buy your products from directly within the app.
Using pins and boards you can create appealing content that increases your brand authority and drives traffic to your store.Īlso, after partnering with Shopify, it is now possible to sell products directly on Pinterest with Buyable Pins (we will look at these more closely a little later). Pinterest provides a way to connect directly with existing and potential customers. Pinterest can benefit your store in many ways. How Can Pinterest Benefit My Ecommerce Store?
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